Vacancy Title: Senior Integrated Strategist
Vacancy Reference: PJ001
Vacancy Location: Bryanston, Johannesburg
Reports to: Integrated Strategy Director
Industry: Advertising Agency
Closing Date: 22 March 2024
Job Purpose:
We are looking for a multifaceted Strategist that understands how to position a brand and its divisions for a South African market and how to communicate this positioning using the full communication spectrum – ATL, digital, BTL, etc. This person will be responsible for leading and delivering integrated strategic communication planning across a multiple disciplines, markets and business units, and working with multiple agency partners.
A core responsibility is for this person to go beyond the brief and to deeply understand the clients needs from a business level and to develop robust multifaceted strategies to deliver on to solve and assist the business.
The achievement of these objectives and goals generally require strategically consistent actions and proactive engagement and added value over the long term.
Duties:
Day to day
– Inspire our creative people to do the best work in the world.
– Create strategies that serve as a benchmark and be accountable for the strategic outputs for clients with work that is grounded in insight and purpose.
– Write clear and concise briefs for our creative teams that inspire and motivate them.
– To constantly monitor campaigns to ensure adherence to the strategic direction.
– Due diligence towards staying on top of global innovation and trends and to share this with the team.
– Workshops and presentations with various clients.
– Support creative in selling ideas and account management in building strong and enduring client relationships.
– Support client in building their marketing strategies and brand plans.
– Fulfil the role of lead strategist not only within the agency but in respect of inter-agency dynamics – integrating well and comfortably within 3rd party agencies.
– Engage clients on all levels – from Brand Manager to CEO.
Required Competencies:
Experience, Education & Attributes
– Minimum 5 years’ experience within a strategic role
– Must have experience in either a Blue Chip brand or a large national or global brand
– Able to write a thorough and engaging strategic story
– Strong presentation creation and delivery skills
– Strong strategic mind but with a passion for creativity
– The ability to write and deliver inspiring and insightful briefs
– Comprehensive in all areas of the strategic process (research, insight generation, storytelling, management, strategic direction)
– Presentation and storytelling skills (ability to convey complex models in ways that clients can understand and get excited about)
– Brief creation and ability to brief creative teams
– Negotiating the creative process, from brief to review to execution
A responsibility to the team
As a team, we are always willing to lend a hand and jump in and help each other out, thus this person must be a team player. This person will also have a role in growing the more junior members of the team and will be partly responsible for growing those reporting to them at an immediate team level.
From a personality perspective
The candidate should be a self-starter and have a personality to always question the brief and to dig a layer deeper to ensure uniqueness and strength within their strategies. With a willingness to learn and keep up-to-date with all trends outside and inside of advertising and bring this knowledge to their work and to share it with the team. They will be the tip of the spear when it comes to the communication and should act accordingly.
Advantageous strengths
- Strategic: You are able to create alternate ways to proceed. Faced with any given scenario, you can quickly spot the relevant patterns and issues – and move forward.
- Command: People with this have a strong presence. They take control of a situation and when the pressure is on, they make decisions that need to be made. Not afraid to express their opinion.
- Learner: Have a desire to continually improve and learn. The process of learning excites them as opposed to the outcome.
- Self-assurance: People strong in this trait feel confident in their ability to manage themselves. They possess an inner compass to know what decisions are right.
- Responsibility: Basically if I say I am going to do something I do it come hell or high water. And I will do it to a level that I am happy with. I don’t half ass a job.
- Futuristic: Inspired by the future and what could be done. Paired with command, it is a good mix to be highly convincing.
- Maximiser: You seek to transform something strong into something excellent. You focus on quality and prefer working with and for the best. By seeing what each person naturally does best and empowering them to do it – you make individuals, teams and groups better.
- Activator: You make things happen by turning thoughts into action. You want to do things now, rather than simply talking about them.
- Achiever: You work hard and possess a great deal of stamina. You take immense satisfaction in being busy and productive.
- Developer: You recognise and cultivate the potential in others. You spot the signs of each small improvement and derive satisfaction from evidence of progress.
In a nutshell
Suitable candidate must have a superb work ethic, someone who is super professional and dedicated to excellence. A person with the stature and presence that places the client at ease in their ability and intellectual authority. This person must be able to defend their ideas and position but be astute enough to know when and where to fight the fight. This person must be able to listen, take onboard feedback and adapt. This person must be able to hold their own amongst the most senior of business partners and clients. Person must have keen insight into the various markets that a large corporate may serve, as well as a keen understanding of each business units strategy and contribution to the business as a whole. This person must be highly competent in strategic story-telling, understanding how best to leverage the marketing mix against a given set of objectives and target markets. This person must be adept at making an irrefutable case or argument for why their strategic recommendations are right for the brief at hand.